Many billions of dollars have been spent on Christian television over the last few decades with little overall effect on the spiritual condition of the country, though a few have greatly benefitted.
By this it should be obvious that money never drives real revivals and actual spiritual awakenings. Neither do popular personalities. Great Awakenings are always brought forth by the Lord Jesus through very humble people on a grassroots level, often with minimal financial support.
Appearing on major Christian television networks, these major personalities have major backing by tens of thousands of people who support each of them unequivocally. In essence, these personalities are idolized.
They are never questioned. Their backers have long since been persuaded by the demands of their religious culture to be silent and absolutely supportive. Their backers have been taught to believe that these personalities are standing right next to God Himself, are spiritually special, and are “God’s anointed.” Maybe some are.
Television is the perfect medium for these personalities. However, before they could ever appear on television, they must have first proved to be able to gather large crowds of solid supporters who never question anything they do or teach, though the majority of these personalities do not teach the fullness of the New Testament.
Here is a sign—a clear disclosure for anyone with eyes to see.
How is it that these personalities do not typify and better represent the example of the Lord Jesus as clearly illustrated in the Gospels? They do not seem to look like the Lord Jesus or any of the original apostles and disciples of the Lord. In fact, they sometimes present themselves as the complete opposite.
In further fact, some of them by their very example apparently live by the motto, in referring to the Lord Jesus, “He must decrease while I must increase.”
WHO’S FOLLOWING WHO?
In order to be successful, they had to create not disciples of the Lord Jesus, but their own followers. Their followers are not necessarily followers of the Lord and are usually not His disciples. Why? Because it is obvious that the Lord Jesus is not their primary focus and that they do not answer to the Lord but to these personalities they have chosen to be their leaders.
Once these personalities have gained a substantial following, they are allowed to be on television because television programs can only be successful if people watch. Having a built-in following already insures that a sizable amount of market share can be gained and can be used to build upon.
Some prove to be not quite ready for primetime. Some fail their opportunity. It could be because they are too honest and too real.
Others, however, fit the television medium perfectly. As a result, they are followed by even greater numbers of people, huge market share is gained, and donations rise exponentially. These people are thus gold to the network. They are what make the network successful.
Remember how the Lord Jesus described Himself? If one wants an accurate description of the Lord, it can be found in the following:
“Take My yoke upon you and learn from Me, for I am gentle and humble in heart, and YOU WILL FIND REST FOR YOUR SOULS. For My yoke is easy and My burden is light.” [Matthew 11:29-30]
Also, remember how He was kicked out of the synagogues and was fought by organized religion? And how the religious elites and controllers of His day hated Him? And how they finally had enough when He cleaned out the money makers from the temple?
Then they came to Jerusalem. And He entered the temple and began to drive out those who were buying and selling in the temple, and overturned the tables of the money changers and the seats of those who were selling doves; and He would not permit anyone to carry merchandise through the temple.
And He began to teach and say to them, “Is it not written, ‘MY HOUSE SHALL BE CALLED A HOUSE OF PRAYER FOR ALL THE NATIONS?’ But you have made it a ROBBERS’ DEN.”
The chief priests and the scribes heard this, and began seeking how to destroy Him; for they were afraid of Him, for the whole crowd was astonished at His teaching. [Mark 11:15-18]
This account adds to the former description of the Lord Jesus. From it we can see that in addition to being gentle and humble in heart, He can also astonish people and make religious leaders afraid of Him.
The Lord would probably not have been so effective within the deemed requirements of the present Christian television medium. Here’s why:
People do not want television to reflect reality—even “reality shows” are at least partially scripted (fake). People want television to be entertaining, including Christian television. They want it to reflect fantasy. They want it to be a hyped-up, better-than-this-world, fictional adaptation of reality. And because these major Christian television personalities had already proven themselves to be entertaining showmen by the performances they put on in their churches every Sunday, it makes it possible for them to do the same on television.
It takes much training to look at a television camera and talk to it as if one were talking to another person. Some are not so good at this. There are television news readers, usually local, who have not quite mastered the concept. They talk to the camera well enough to have their job, but they do not appear so convincing. When a person watches them one can see that the news readers in question are certainly looking at the camera but appear to be talking to the camera instead of talking to the television viewers.
Major Christian television personalities do not do this. They have mastered the craft of appearing sincere while talking to a camera either with an audience or virtually alone in a studio. If they can get people to identify with them and watch them and listen to them intently as if they were actually talking directly to the person watching on television, then they have mastered the art of communicating through the medium of television.
This mastered art makes them primarily actors, not preachers of the gospel.
And everyone knows that the best actors are those who give the most convincing performance.
“…But they do all their deeds to be noticed by men; for they broaden their phylacteries and lengthen the tassels of their garments.
“They love the place of honor at banquets and the chief seats in the synagogues, and respectful greetings in the market places, and being called Rabbi by men…” [Matthew 23:5-7] 
During the Lord’s time, the chief religious actors were the Pharisees. How do we know this? Because the Lord Jesus called the Pharisees hypocrites, and the meaning of the word hypocrite is, “an actor, a stage player, a dissembler, and a pretender.”
According to the major Christian television networks that exist because of these major Christian personalities, (1) Image is everything, and (2) Biblical truth is not as important as monetary success and maximum viewership.
REAL CHRISTIANS DON’T GO TO CHURCH TO HAVE CHURCH—THEY ARE THE CHURCH
It is obviously the same with many churches and denominations. It takes large amounts of money to make a religious enterprise work. It takes the purchase of real estate, much of it very high value. It takes the building of large very expensive structures. It takes the paying of very good salaries. Christians are conditioned to believe that Christianity simply cannot work or function without the preceding and without very large amounts of cash.
To that end, congregants and adherents of their respective denominations must be put upon to constantly support the enterprises with much time and much money, though most of the money goes to mere material outlays and most of the time is spent going back and forth several times a week attending the “services” in the buildings we call “churches.”
The Lord Jesus never bought real estate for ministry purposes.
He never built a church building.
He never commanded the building of church buildings.
Neither did any of His original disciples.
The first official church buildings were built three hundred years later.
Therefore, one must attempt to figure out how something so foreign to the Lord and the first Christians had become traditionally indispensible to later church folk. What spirit is being honored here? Who are these people trying to impress?
The Lord Jesus spent most of the donated ministry funds on everyone and everything but Himself. He purposely put Himself at the very end of the line in the use of ministry funds and allowed Himself only the very barest of the bare necessities.
Pharisees did the opposite. Major Christian Television Personalities often do the opposite. Many church leaders often do the opposite.
Rather than obeying the Lord Jesus, they have joined the “successful ministry profession,” and simultaneously the “religious acting profession,” since you can’t have one without the other. Both require large amounts of money, so the raising of money through any means possible is vitally necessary to the existence and maintenance of both professions, and has become a ministry of its own.
That’s why there are “religious telethon ministers” whose primary duty is to raise cash by manipulating as many people as possible using any means possible to get as many donations as possible.
On top of all this, the owners and purveyors and on-camera personalities of these enterprises use fear tactics against anyone who might question the necessity of their enterprises and the sincerity of its movers and shakers. Those who don’t go along with their shenanigans are attacked and labeled as something ungodly, which is another great trick of the devil.
The Pharisees used this exact trick on the Lord Jesus many times—“If they have called the head of the house Beelzebul, how much more will they malign the members of his household!” [Matthew 10:25]
Remember, the above dynamic involved an attack by institutional, traditional, mammon-serving religious leaders and their followers against the Son of God, who appeared as a total radical by comparison. The amount of conviction He brought to them by His perfect example was off the scale.
YOU CANNOT SERVE GOD AND MAMMON
Because correct teaching is deemed less important to the enterprise and is even frowned upon since it tends to greatly decrease market share, mass viewership, and especially potential donations, the major Christian television personalities only engage in what is popularly accepted by the majority since that is where the money comes from.
They also bow at the altar of all-inclusiveness by accepting non-believers and legitimizing “Christian” cults. They stay away from divisive issues, both social and political, but most often never address any strongly convicting New Covenant truths that are sure to cause problems with their real agenda.
Every good business owner knows the customer is always right and one must always honor the clients that make one’s business successful. That is why many ministers know one should never tick off the donor base. And whoever has the most money to donate and influence to grant, regardless of their spiritual condition, must be doted on and given a greater stake in the organization and interaction with those at the top of the pyramid.
Regarding such behind the scenes actions, the truth is usually not possible, whether it concerns real intentions and motivation, or why they shy away from preaching the full Gospel. They appear as seasoned politicians, expertly deflecting everything beyond the script with sincerity and smiling faces, knowing that as long as they have their financial backers everything will be fine. As a result, they are rendered largely untouchable regardless of scandal or the hint of one. Most may be as honest as possible within a not so spick-and-span industry, but many are at least guilty by association.
And instead of rebuking those among their ranks who are involved in questionable behavior and refuse to toe the New Covenant mark, they rally to the side of the guilty parties who sometimes remain unrepentant. They know the light may be shining on them one day and they’ll need the support of their allies.
Quiet on the set.
© 2015 by RJ Dawson. All Rights Reserved.
 Unless otherwise noted all Scriptures are taken from the New American Standard Bible, © 1960, 1963, 1968, 1971, 1972, 1973, 1975, 1977, 1995 by The Lockman Foundation. Used by permission.
UPDATE (3/13/15): The AP reports that a major Christian television personality, a man who claims he can garner $100,000 for a speaking engagement, needs your help. He needs $65 million dollars for a new luxury jet. Seriously, I do not make this stuff up…